Nearly all Google AdWords campaigns waste a portion of their budget on clicks for irrelevant keywords. Business owners are often unaware of this happening. As a result wasted clicks can consume a significant portion of a campaign’s AdWords budget.
Why does this happen? How can you stop it? Let’s go through three actionable ways to significantly reduce wasteful clicks in your campaign.
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Google introduced match types to make it easier for advertisers to bid on a wider range of keywords. Instead of showing your ad just when someone searches for exactly the phrase you bid on, Google will show your ad for a variety of other keywords depending on the keyword match settings you choose.
Currently there are four match types you can use in Google AdWords. Understanding match types well is key to having an efficient AdWords campaign.
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